What is 360 degree marketing?

The 360 Degree Marketing is just that – a toolset of strategies and co-dependent marketing tools. In today’s world of global market competition, every business advantage is priceless. To get it, you need a holistic approach to your organization. The integration of all marketing efforts and their coordination is necessary.

How can social media help your 360-degree marketing strategy?

Social media is one of the best ways to engage with customers and prospects. In your 360-degree marketing strategy, it can be the glue that holds it all together, as it can be used to strengthen relationships, raise brand awareness, and interact with followers.

Are fake diplomas a billion-dollar industry?

Fake diplomas are a billion-dollar industry, according to experts, and Marketplace obtained business records of its biggest player, a Pakistan-based IT firm called Axact. The team spent months combing through thousands of degree transactions, cross referencing personal information with customers' social media profiles.

How many Canadians bought fake degrees?

The investigation revealed more than 800 Canadians could have purchased a fake degree. "Keep in mind this is just the one operation," said Allen Ezell, a former FBI agent who investigated diploma mills for decades. "This does not give you totality of how many are being sold throughout Canada by all schools that are operating."